I don't know if the Royal Bank of Scotland is advertising as heavily down south as it is up here in Scotland, but everywhere you look there are billboards, newspaper ads, TV ads, the lot, telling us how good RBS is at looking after its customers.
The ad I particularly like ( which comes in various sizes) is of a vet " who has been an RBS customer since age 6" with a tag line that says " we are open on Saturdays because your hands are full during the week"
Now being a vet, his hand could be up the backside of a cow, but no - just fitting in the palm of his hand is the sweetest little cocker spaniel puppy you have ever seen.
I'm sure you get lots of questionnaires to fill in, all trying to get your " feelings" towards various companies, but this is the first ad I've ever seen for a bank that made me a) smile b) go "awwww" and c) not want to shoot the lot of them.
So I suppose that's progress of a sort.
Their other ad, which had the directly opposite effect - i.e. a) I growled b) ground my teeth and c) wanted to shoot the lot of them - is the one with the school children all in white shirts looking happy.
The words are " RBS has taught over 400,000 children how to manage their finances through their xyz programme."
If only RBS had taught it's top 4 how to manage their finances we might not all be up a certain creek.
Without the proverbial.
No comments:
Post a Comment