If you believe the spin today, Labour never thought they would win, and they expected a good kicking, and the Toff jibes and the racial slurs and the lies about Timpson personally " were an attempt to inject some fun into the proceedings".
As a friend of mine frequently says " I DON'T think so!!"
What it means is we will have a Tory government next time round with a workable majority at least ( and potentially a landslide) and there will be many fewer LibDems as well.
The people who voted for Mrs. T who left her for Tony Blair ( and it was Blair they went for, not Labour itself) have now decided Brown is not Blair, and they never liked what Labour has done to them. Originally, they thought they were prepared to pay more for better schools, NHS, police etc etc, but now they have seen the complete lack of any real progress, they want their money back.
Clinton had it right with " It's the economy, stupid". Brown unfortunately has no understanding of people, economics or life and aspirations, and never will.
When Blair talked of a " big clunking fist" he was actually being very astute. Brown is clunking in every department, and he only has one mode - the fist.
As the ineffable Mohamed Ali said " Float like a butterfly, sting like a bee - rumble young man rumble MMHMM"
Cameron is doing it perfectly.
UPDATE 1: Fraser Nelson on Coffee House has a lovely little snipette - as he says, we no longer need to bother about Labour's long term plans. There aren't any - and truth be told they probably never had any apart from GETTING POWER!!!!
What a waste they've been.
UPDATE 2: A commonly-used phrase by doctors, writing up a patient's notes in the good old days, was: "Requires a Timpsons Enema."
It meant:"Needs a boot up the arse."
Ironic that a Timpson, from the family that gave us the phrase, should deliver the biggest boot up the arse of the Labour party.
Serves them right.