Wednesday, January 27, 2010

Making a difference

Weirdly, the two largest online dating nations are the UK and South Africa. Don't ask me why I know this - it's part of my plan to carve a new career doing even less than I do now.
What has surprised me, though, is the infinite splitting. The marketeers always say get your market properly " sliced" and then swamp your slice.
But the range and variety of dating sites defies belief. Not only do you have white, black, asian, old,young, pink,yellow, religious,green etc etc, but in every segment there is gay, bisexual,lesbian ( what's the difference between gay and lesbian? I thought gay was both men and women), heterosexual, Goth, Jedi you name it.
There is quite clearly a market for these services. I believe more than 3 million people currently use them in the UK - and it would appear there are many more who simply use agencies and newspaper ads. Some of the companies concerned have turnovers in excess of £50 million pa, and of course because its all online their costs are minimal.
So I was quite taken with an ad I saw which started:
"Missing cat - possibly."
To cut a long story short the person advertising was looking for a partner who could bring a cat - but only one that had a nice nature. It was a play on words that the advertiser was " missing" her deceased cat... oh, never mind..
The nicest cats I know are extremely old and sleep all the time....
I'm reminded of my long dead extremely rich old aunt ( never left me a penny, but at least there was no cost to me) who - when crossing the Atlantic in the Queen Mary between the wars, saw a good looking young American at the bar and remarked to her sister " Well, he'll do for a dance or two".
That would seem to be the perfect match required, for they were married for more than 45 years.

1 comment:

Winchester whisperer said...

And remember the VAT receipt